Since it's launch on November 27th, 2010, Small Business Saturday has encouraged shoppers to "Shop Small" at local bricks and mortar businesses annually on the first Saturday after Thanksgiving.
Voted as #7 of the 15 most iconic campaigns of the 21st Century by Ad Age in 2015, Small Business Saturday has become one of American Express' most iconic campaigns and is still active to this day.
2015 Ad Age’s Top Ad Campaigns of the 21st Century
Cannes Grand Prix (Direct) (2012)
Cannes Grand Prix (Promo & Activation) (2012)
Cannes Cyber (1 Gold, 3 Silvers) (2012)
One Show Gold (Brand Transformation) (2012)
D&AD Yellow Pencil (Integrated Digital Campaigns) (2012)
Grand Clio (Content & Contact) (2011)
Gold Clio (Interactive) (2011)
Gold Clio (Facebook Integrated Media) (2011)
MIXX Best of Show (2011)
MIXX Gold (Social Marketing) (2011)
MIXX Gold (Brand Awareness & Positioning) (2011)